ARMIN STROM GUMBALL 3000 COLLECTION

Armin Strom director and chief horologist Claude Greisler collaborated with Gumball 3000 founder Maximillion Cooper, to interpret the boisterous rock 'n' roll atmosphere of the rally into powerful watch designs. The audacious designs feature special engravings, appliques and color treatments on the front and back of the open-worked dials and movements.

With models in 18k rose gold, black PVD-coated stainless steel and black PVD-coated titanium, the three Gumball 3000 series have been produced in numbered editions.

The collection was launched on the 2015 Stockholm to Las Vegas rally with commemorative parties showcasing the collection taking place at Luxurywatches Stockholm and Roman Times in Las Vegas.

"We really admire car and engine design, as it relates so closely to watchmaking," said Armin Strom owner Serge Michel. "Gumball 3000 enthusiasts appreciate our approach to watchmaking, which is to show the mechanical engineering of the watch by revealing the movement from the dial side.”